Monthly customer churn rate
Good3.00%
In line with well-run SMB SaaS. A 2% monthly rate implies a ~50-month average lifetime.
Compounded for a year, 3.00% monthly churn leaves 347 of 500 customers — 69.4% retention.
- Customer churn
- 3.00%
- Revenue churn
- 4.00%
- Avg. customer lifetime
- 33.3 months
- Customers after 12 months
- 347
- 12-month retention
- 69.38%
- MRR lost per year
- $11,760
Lost ÷ starting customers
Lost MRR ÷ starting MRR
100 ÷ monthly churn rate
From 500 today
Share of today's base still present
At the current monthly rate
View chart data as a table
| Month | Customers remaining |
|---|---|
| Month 1 | 485 |
| Month 2 | 470 |
| Month 3 | 456 |
| Month 4 | 443 |
| Month 5 | 429 |
| Month 6 | 416 |
| Month 7 | 404 |
| Month 8 | 392 |
| Month 9 | 380 |
| Month 10 | 369 |
| Month 11 | 358 |
| Month 12 | 347 |
Revenue churn exceeds customer churn. You are losing fewer customers than you are losing dollars, which usually means your largest accounts are the ones leaving — or that downgrades are concentrated in your highest-value plans.
Churn Rate Calculator by SaaS Metrics Calculators — free, no signup, nothing stored.