Monthly recurring revenue divided by paying customers.

Enter a percentage: 80 means 80%. Excludes R&D and sales costs.

Customers lost this month divided by customers at the start of the month.

Fully loaded: all sales and marketing spend divided by new customers won.

LTV : CAC ratio

Excellent

6.60x

Efficient growth. You may be underinvesting in sales and marketing — consider spending more to grow faster.

LTV $2,640 per customer, from $79.20 of gross profit per month.

Customer lifetime
33.3 months

33.3 months

Gross profit / customer / mo
$79.20

$99 ARPU at 80.00% margin

CAC payback
5.1 months

Months of gross profit to repay CAC

LTV:CAC Ratio Calculator by SaaS Metrics Calculators — free, no signup, nothing stored.